Blogs on Real Estate Marketing

There are many sources of information that help me with my ideas regarding online real estate marketing. One of the most influential are blogs. I love blogs because they post highly relevant and timely content and allow a community to get involved.

I’d like to give a warm mahalo to the following blogs for the great information they have shared with me:

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Syndicating your Real Estate Listing

Real estate listing syndication is simply getting your listing’s information displayed on other websites. If you’re a seller or a listing agent, it is important to understand the power of syndication. So why is property syndication so powerful? Because the more websites your property is on, the more chances it has to be seen by a prospective buyer.

An example of syndication is your listing appearing on www.hawaiilife.com. HawaiiLife.com is an automatic syndication where any property listed with a Hawaii MLS is automatically listed on this website. But there are many other websites that require manual submission and/or a fee to list your property.

  • GoogleBase (now automated in Hawaii - but GoogleBase isn’t always accurate so you should check to see if your property appears)
  • Yahoo! Real Estate
  • Trulia
  • Zillow
  • Oodle
  • Lycos
  • Homes.com
  • BackPage
  • Craigslist
  • Kijiji
  • HouseFront
  • Local
  • Hotpads
  • Point 2 Homes
  • FeedBurner
  • eHouseAds
  • DotHomes
  • Technorati
  • Digg
  • ActiveRain
  • eBay
  • LiveDeal
  • CLRSearch
  • RealtyFeeds
  • USAMLS.com
  • Properazzi
  • OLX
  • PropBot
  • Vast
  • PropSmart
  • RealtyFeedSearch
  • Propeller
  • Reddit
  • Slashdot

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Can I afford it? The mortgage calculator feature.

Mortgage payments at a glance

Hawaii Life sports a neat feature that can esily go unnoticed - the mortgage calculator.

When you’re looking at the detailed information of a property you’ll notice a “Calculate Payments” link: read more »

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April 2008 Kauai Real Estate Sales Stats

The first 4 months of 2008 have come and gone and the sales statistics for the Island of Kauai have been posted. You can view a pdf of the April 2008 Kauai real estate sales stats here >>

The first thing that jumps out at me is the decrease in the volume of sales for April 2008 vs year to date (see page 1).

For 2008 year to date we see the following decreases in sales volume compared to 2007:

  • Residential = -38.61%
  • Land = -40.00%
  • Condos = -42.15%

Now, if we look at April 2008 vs April 2007, we see:

  • Residential = -55.81%
  • Land = -52.00%
  • Condos = -53.33%

We already know that sales have been slowing in 2008, but April shows a sharper downward trend then previous months. This information can be interpreted in many ways, and it’s probably best to discuss the trend with your Kauai real estate agent regarding your particular situation. But in my eyes, this looks like a great time to buy because your negotiating power is stronger than ever. For sellers, This may be a good time to hold on to your property if you can afford to during this buyer’s market.


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Innovation! Life in the fast lane

Another big mahalo goes out to David K. Choo over at Hawaii Business Magazine for their latest article about HawaiiLife.com titled, Life in the fast lane, in the innovation section of their magazine.

Pick up a copy of their publication or check out their website at http://www.hawaiibusiness.com/.

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HawaiiLife.com property search software for sale

HawaiiLife.com began developing its real estate search software (named fastREsearch) back in the summer of 2004. I’m almost ashamed to tell anyone how much time and money we have invested in fastREsearch, but the good news is that you can now purchase the same software that powers HawaiiLife.com for your agent or broker website. And more importantly, it can all be yours at a fraction of our development cost.

We are offering 2 versions of the software (basic and star) in an Agent and Broker package. The fastREsearch software is available nationwide and we will have our real estate software website launched later this month.

If you aren’t familiar with fastREsearch, take a spin over at HawaiiLife.com. I think you will find that the property search is better than anything you can buy on the market currently. Also, our pricing is very competitive for any other map based real estate website. If you have any questions about the pricing below, you can contact us at re@hawaiilife.com.

Agent

Setup = $2,000
Monthly = $150 – $225

Basic Agent ($150/mo)
Includes the same fastREsearch software that powers HawaiiLife.com. Daily property updates for one MLS (Additional MLS’s can be added for $500 setup and $50/mo). Daily property mapping.

  • Save properties
  • Email this property
  • Mortgage calculator
  • Customer backend > sign up, login, forgot password features. View saved properties
  • Agent’s own listings displayed at featured properties
  • Inquiries sent as an email
  • Monthly hosting included ($50/mo value)

Star Agent ($225/mo)
Everything the Basic Agent plan includes plus:

  • Save searches
  • Property Alerts (Sends new properties and price changes to customer’s email)
  • Display any listing of your choice as a featured property
  • Agent backend > inquiries come to agent backend instead of email

Broker

Setup = $5,000
Monthly = $300 – $500

Basic Broker ($300/mo)
Includes the same fastREsearch software that powers HawaiiLife.com. Daily property updates for one MLS (Additional MLS’s can be added for$800 setup and $80/mo). Daily property mapping.

  • Save properties
  • Email this property
  • Mortgage calculator
  • Customer backend > sign up, login, forgot password features. View saved properties
  • Brokerage’s own listings displayed at featured properties
  • Inquiries sent as an email
  • Monthly hosting ($50/mo value)

Star Broker ($500/mo)
Everything the Basic Broker plan includes plus:

  • Save searches
  • Property Alerts (Sends new properties and price changes to customer’s email)
  • Display any listing of your choice as a featured property
  • Agent backend > Instead of inquiries coming to an email, Inquiries are stored in a database with a backend software that allows an administrator to assign leads, review agent performance and conversion rates, take notes, etc. A demonstration of this backend software can be arranged at your request.

Included in Costs

Setup
The initial work includes:

  1. Installing the encrypted software on your website.
  2. Creating a database on a server that is updated daily with the Honolulu Board of Realtors MLS information.
  3. Integrating the property search to work with your current site.
  4. Simple design integration of the current look of your website.

Monthly
The monthly charge includes:

  1. Mapping and fixing errant properties.
  2. Mapping all new properties when the database is updated with new MLS info.
  3. Fixing errors or bugs that arise.
  4. Updating the database when changes are made on the Honolulu Board of Realtors side.
  5. New upgrades as we are constantly working to improve the software that runs the search on your website.
  6. Hosting – the database has thousands of properties and requires an extensive hosting plan to run all the listings with the search software. Cost of the hosting alone is $50/mo and is included in the monthly fee.

Additional Notes

Add on Features

  1. Blog = $600 one time setup fee

Does Not Include

  1. Design Services
  2. Content writing
  3. Search engine marketing
  4. Development of any pages outside of the actual search (including home page, company pages, etc.)

Requirements

  1. For the above pricing, a “powered by HawaiiLife” link from the bottom of your website is required.
  2. The database that powers the search needs to be run on our server. You may run the database on your server, however there will be additional setup fees and your server must run PHP and MySQL and meet all requirements necessary to run fastREsearch.

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Live your Hawaii Life in the fast lane

The fastest way to find your home in Hawaii

The Hawaii Life real estate search engine evolves daily. Changes and upgrades made since January 2008 now allow you to search properties 50% faster!


Want more speed?

Hawaii Life is 20% faster on the Firefox web browser than it is on Explorer or Safari. So for even better performance download Firefox - it’s free!

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Maui Property Database Fully Functional

All property listed for sale in our Maui real estate database is updated on a daily basis from RAMaui, or at least that’s what I thought! Turns out the automated script responsible for the daily update had a bug so that we did not have any new properties for a while there.

The good news is that I caught the bug and now everything is running smoothly. So for all you looking for homes, condos and land on Maui, have fun. There are a bunch of new properties to look at : )

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HawaiiLife.com receives top rating for search interface

Recently, Joel Burslem of Inman News listed,

“Ten of my favorite real estate search experiences on line today”

in his blog post 10 Kick Ass Real Estate Search Sites.

I’d like to throw out a big Mahalo to Joel for including HawaiiLife.com in that list. Our Hawaii real estate site is listed next to some heavy competition including, Redfin.com, Century 21 Canada, Windermere, and others.

I have been a long time reader of Joel’s blog, www.futureofrealestatemarketing.com, and many of the ideas and discussions presented in his posts have directly influenced the direction of our website. So thanks again Joel, not only for including us in this short list, but also for all the great info on your website. I highly recommend any agent interested in real estate marketing to check out his blog.

And just because we made Joel’s list doesn’t mean we’ll stop working on the site. There are lots of improvements to be made if we’re gonna make the list next year!

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Can I Get A Hawaii Property Tax Exemption?

So you bought a new home in Hawaii and you’re wondering if you can get a break on your property taxes. Fortunately for you, there are home exemptions, but they do have some rules.

The first home exemption law was enacted in 1896 by the Republic of Hawaii to provide some tax relief, encourage home ownership and the settlement of land. In 1896, the home exemption amount was $300. Currently, the basic home exemption is $48,000. This means that $48,000 is deducted from the assessed value of the property and the homeowner is taxed on the balance. For homeowners 60 years and older, additional home exemptions are permitted.

Who Qualifies for the Home Exemptions?

You are entitled to the home exemption if:

  1. You own and occupy the property as your principal home (”real property owned and occupied as the owner’s principal home”) means occupancy of a home in the county with the intent to reside in the county. Intent to reside in the county may be evidenced by, but not limited to, the following indicia: occupancy of a home in the city for more than 270 calendar days of a calendar year; registering to vote in the county; being stationed in the county under military orders of the United States; and filing of an income tax return as a resident of the State of Hawaii, with a reported address in the county;
  2. Your ownership is recorded at the Bureau of Conveyances, State Department of Land and Natural Resources, in Honolulu on or before December 31 preceding the tax years for which you claim the exemption. In the case of a lease, the document must indicate that the lessee has a lease for residential purposes for a term of five years or more and will pay all property taxes;
  3. You file a claim for home exemption (Form P-3) with the Real Property Assessment Division on or before December 31 preceding the tax years for which you claim the exemption.

Single Home Exemption
The law allows just one (1) home exemption; if a husband and wife live apart and own separate homes, each shall be entitled to one-half (1/2) of one exemption or to an exemption apportioned between their respective homes in proportion to the assessed value.

Multiple Home Exemptions for Senior Citizens
The multiple home exemption was established to lighten the tax burden for senior citizens who have relatively fixed retirement incomes. Senior citizens who are 60 years or older are eligible to apply.

The multiple home exemption is determined as follows:

  • For those ages 60 to 69, the multiple home exemption is 2 times the basic home exemption. (2 x $48,000 = $96,000)
  • For those ages 70 and older, the multiple home exemption is 2.5 times the basic exemption. (2.5 x $48,000 = $120,000)

To obtain the multiple home exemption, a taxpayer must be 60 years if age on or by December 31, preceding the tax year for which the exemption is claimed.

Additional Home Exemption Based On Income
The exemption claim must be filed each year by December 31. Real property that qualifies for a home exemption is entitled to an additional home exemption in the amount of $55,000 if the annual income is the owner-occupant(s) is less than $40,000.00. The income used for qualifying is the federal & the State of Hawaii adjusted gross income from the year preceding the date of application.

Totally Disabled Veterans
If you are a totally disabled veteran, due to injuries received while on active duty with the U.S. Armed Forces, your home is exempted from all property taxes except the minimum tax. For this special exemption, veterans must file a claim on RP Form P-6 (Rev. 5/94) on or before December 31. The home exemption will remain in effect as long as the veteran claiming the exemption remains totally disabled or the widow or widower of the totally disabled veteran remains unmarried.

Hansen”s Disease
If you have Hansen’s Disease and are confined because of the illness, you are exempt from real property taxes on you real property, up to but not exceeding a taxable value of $50,000. This is in addition to your regular or multiple home exemption. If you are on a temporary released status, you can retain your exemption during that period. Claims for this special exemption must be filed on RP Form P-6 on or before December 31.

Blind, Deaf, or Totally Disabled
If you have impaired sight or hearing or are totally disabled, you may file a claim on RP Form P-6 for a $50,000 real property tax exemption on property you own. This claim is in addition to the regular or multiple home exemption. Your condition must be certified by an authorized physician, who is licensed to practice medicine in the State of Hawaii. “Certification” will be determined on the basis of a written report resulting from an examination performed by the authorized physician.

The following requirements must be satisfied to qualify for the exemption:

  • Blind: An individual whose eyesight does not exceed 20/200 in the better eye with corrective lenses or whose visual sharpness is greater than 20/200. In this latter case, the field of vision must have a width of 20 degrees or less.
  • Deaf: An individual whose average loss in the speech frequencies (500/2,000 hertz) in the better ear is 82 decibels, A.S.A, or worse.

Totally Disabled:
A person who is totally and permanently disabled, either physically or mentally, which results in the person’s inability to engage in any substantial gainful business or occupation. For example, medically-certified heart attack or stroke victims, unable to engage in any substantial gainful business or occupation may qualify for this exemption.

Once filed and granted, these home and real property exemptions do not have to be refiled annually, as long as all requirements continue to be met.

For more information visit:
Big Island real property tax office

Kauai real property tax office
Maui real property tax office
Oahu real property tax office

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